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Title: Bachelor of Arts
Duration of Studies: 4 Years
The BA in Business Management equips students with concepts, theories and techniques to pursue a successful career in a fast paced and increasingly internationalized economic arena. The program covers essential competencies, from the business environment and marketing to data analysis, ethics and social responsibility as well as innovative business solutions. Students will become more analytical, creative and independent in their thinking. The management courses in this program, will prepare students for a rewarding career across many areas of business.
Accredited by the Cyprus Agency of Quality Assurance and Accreditation in Higher Education.
- Purpose and Objectives
- Learning Outcomes
- Employment Opportunities
The program introduces and familiarizes students with a broad range of Business Management disciplines. In addition, the program is designed to offer students the fundamental business theories and develop the essential skills for competitiveness in the 21st century. The courses offered through the program, constitute a balance between academic and practical directions. Upon graduation students are prepared for either industry or further studies.
The aims of the Bachelor of Arts in the Business Management program are:
- To cultivate an inquisitive mind, a scientific methodological approach to problem solving and presentation of research results.
- To transfer knowledge necessary to use frameworks in ethical analysis and decision making, understanding their personal responsibilities as business leaders.
- To expose students to both a general and specialized curriculum content through core and electives courses.
- To expose students to oriented courses in order to widen their horizons and their appreciation of cultural and social issues.
- To demonstrate key attributes associated with professional conduct.
- To provide a solid basis of theoretical knowledge and of practical applications which will support the effective performance, through further work experience of appropriate professional duties in the industry
Upon successful completion of this program, graduates will be able to:
- Manage issues related to an organisational environment and apply conceptual principles, methods and tools to solve business related problems.
- Identify the increasing complex nature of global business and economy and its impact on the management and growth of an organisation.
- Streamline business processes and procedures to meet challenges and excel under intense competition.
- Adopt an ethical approach in the management of corporate practices to address and resolve heightened pressure from government bodies and international fora.
- Critically assess collected data, analyse and interpret findings to make informed decisions.
- Identify and use suitable research and business simulation tools.
- Utilise skills that are required in negotiation and conflict resolution for re-enforcing value added collaborations.
If you wish to remain open with regards to a diverse variety of industries and professions, considering a degree in Business Management is a great place to start. Whatever your position in organizations, having the skills and knowledge to understand the business environment within which organizations work, constitutes an advantage for a successful career. Whether you wish to become an Enterpreneur or work with organizations, the options available can be can be endless. However there are a number of professions which are closely associated with a BM degree.
Sales Managers are the professionals responsible for setting the strategy behind sales initiatives and goals. They resolve customer complaints, prepare budgets, monitor customer preferences to determine the focus of sales efforts and analyse sales statistics. Most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals and establishing training programs for the organization’s sales representatives. This may also involve recruiting and hiring new sales staff and evaluating their performances. For the purposes of such a demanding profession, modules such as Strategic Management, Human Resource Management and Principles of Management can aid as important foundation.
Business Analysts spend their work days gathering data concerning problems or procedures within an organization. They are usually involved in decision making by helping pitch new ideas drawing from their analysis of the collected information, to conclude possible solutions or alterations. New procedures are designed based on interviews conducted with employees, on-site observation and close study of various documents. Organizational behaviour, Principles of Management and Operations Management are some of the modules that can help you acquire such skills.
Marketing Managers estimate the demand for products and services that an organization, and its competitors, offer. They identify potential markets for the organization’s products and oversee a team that develops strategies to maximize profits. In addition, as branding becomes on par with the rest of the operations in many organizations, marketing managers become vital components of every organisation, whether in the private, voluntary or public sectors. Modules such as Introduction to Public Relations, Consumer Behaviour and International Marketing can give you a head start.
Account managers act as an organization’s personal representative to a client. They foster client relationships, work with sales and marketing teams to find new clients, prepare presentations and sales pitches and communicate client agendas to the rest of the company. Depending on their employers, account managers may work with individual customers or clients who represent entire businesses or other organizations. Monitoring budgets and explaining cost factors to clients are also part of this role. If you are interested in such a profession, Managerial Finance, Advanced Accounting and Introduction to Public Relations are some of the modules that you may look at to benefit from.
|BBA 001||Organisational behaviour||6|
|BBA 002||Principles of Accounting I||6|
|BBA 003||English I||6|
|BBA 004||Business research methods - Final project||6|
|BBA 005||Business statistics I||6|
|BBA 006||Introduction to public relations||6|
|BBA 007||Principles of Accounting II||6|
|BBA 008||Human resource management||6|
|BBA 009||English II||6|
|BBA 010||Computer fundamentals and applications||6|
|BBA 011||Managerial finance||6|
|BBA 012||Principles of management||6|
|BBA 013||Introduction to psychology||6|
|BBA 014||Principles of microeconomics||6|
|BBA 015||Business ethics||6|
|BBA 016||Operations management||6|
|BBA 018||Business law I||6|
|BBA 019||Principles of macroeconomics||6|
|BBA 020||Introduction to sociology||6|
|BBA 021||Strategic management||6|
|BBA 022||Cross-cultural management||6|
|BBA 023||Business law II||6|
|BBA 024||Change management||6|
|BBA 025||Leadership in organizations||6|
|BBA 026||Project management||6|
|BBA 027||Business statistics II||6|
|BBA 028||Business readiness||6|
|BBA 029||Final project I||6|
|BBA 030||Final project II||6|
|BBA 031||Advertising and sales promotion||6|
|BBA 032||Analytical decision making||6|
|BBA 034||Business and professional communication||6|
|BBA 035||Business information systems||6|
|BBA 036||Consumer behaviour||6|
|BBA 037||Corporate finance I||6|
|BBA 038||Corporate finance II||6|
|BBA 039||Electronic business||6|
|BBA 040||Financial markets and institutions||6|
|BBA 041||Health and Safety||6|
|BBA 042||Advanced accounting I||6|
|BBA 043||Advanced accounting II||6|
|BBA 044||Innovation management||6|
|BBA 045||Intermediate accounting I||6|
|BBA 046||Intermediate accounting II||6|
|BBA 047||International business||6|
|BBA 048||International finance||6|
|BBA 049||International marketing||6|
|BBA 051||Introduction to business mathematics||6|
|BBA 052||Marketing and social responsibility||6|
|BBA 053||Performance management||6|
|BBA 054||Quality assurance management||6|