MSc Global Marketing
The Roehampton MSc Global Marketing provides you with essential expertise of contemporary marketing theory and practice, equipping you with the strategic and operational marketing skills needed to succeed.
This programme has been designed with input from a panel of business advisors and successful business leaders to address the 21st century’s demand for market-focussed professionals adept in the effective use of digital technologies. You will be introduced to the strategic, financial and operational context of management and to digital marketing strategies and the increasingly data-driven context in which business leaders operate. You will also learn how to leverage digital marketing and customer engagement strategies to achieve real impact on business objectives through marketing.
The programme provides you with a critical understanding of corporate strategy, financial performance management, leadership and cross-cultural perspectives on management. Our research methods class will equip you with the knowledge and techniques needed to pursue empirical fieldwork of academic rigour, real world impact and practitioner relevance.
You will be encouraged to engage in personal professional development through active participation in the Global Leadership Programme, aimed at equipping you with the skills that are critical to succeed in today’s fast-pace business world.
MSc Global Marketing is tailored to students with the ambition to become leaders and practitioners at the interface of marketing and corporate strategy. The programme benefits from our academic faculty’s leading research expertise and practitioner links. In addition to the academic programme of study, you will have the opportunity to join our Global Leadership Programme.
Business Research Methods
Financial Performance Management
Leadership and Change Management
Global Strategic Management
Global Brand Management
Digital Marketing Practice
Dissertation and Project modules
Global Leadership Programme (RBP000P100)
Global Leadership Programme
Pre-Induction Programme (RBP000P001)
Graduates from this programme are equipped with the knowledge and skills to work in brand management, digital marketing planning or strategic marketing management positions in large multinational corporations, SMEs operating globally or specialist marketing agencies.